Yes, we are.
So, you don't collect data on users?
We do so according to the GDPR regulations, and we see Apester as a conduit of data that flows to customers' databases. For instance, when tracking events, we require customers to send their pixels to us, such as a Facebook pixel, or a DMP pixel. Thus, audience segmentation happens only inside customers' platforms.
What are the main data features you offer?
1. Audience feedback and insights: using our Analytics dashboard, brands can learn more about their audience' opinions, preferences, and tastes. In addition, our analytics supports all engagement metrics such as CTR, completion rate, locations, platforms, etc.
2. Audience segmentation for retargeting: By integrating a pixel, such as Facebook pixel, to an Apester poll or quiz, you can segment audiences to later retarget them. For instance, let's say you have a single question poll that asks what's your favored car: Ford or Chevrolet? By tracking people's choice,Facebook will create these two audiences for you so that later you'll be able to target Ford fans with Ford ads on Facebook.
3. In-Story lead generation forms: Add to your Instagram-like Stories, polls or quizzes a lead generation form and capture leads that are already engaged. You can either get these leads directly to your CRM using a Zapier integration, or by periodical CSV reports sent to you.