Text on the first slide of an Apester unit on your site is scannable by search engine bots so the text you put into your Apester unit can enrich the data a search engine has of your page and site.
Our highest heading tag is <h3>, that way, when the Apester unit is embedded into an article your article headers will get preference. Your article headers will appear on the search engine's summary and not the Apester unit headers.
Since our default embedding is asynchronous, your first party assets will load before the Apester unit and the user experience will not be impacted.
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