WordPress: Install Apester’s WP Plugin.
Non-WordPress: Embed Apester's SDK code. This can be found in our Developer's Corner (send your site developer here to get the code and ask any questions they might have.)
Note: Once you have embedded the SDK code, start embedding units with the HTML5 code. This is a must in order for your Smart Content recommendations to work successfully.
*You need to have 4 or more live Apester units on your site in order for the content recommendations to start rotating.