Duplicate for different Sites/Channels
If you are a website who has multiple channels and you want to place the same unit on each channel/site, you can easily use the duplicate button to copy the unit and set it to a different channel.
This will also enable you to test how each of your audiences will respond to the same question, providing some interesting data on your readers' opinions.
It will also make sure that the interaction will receive the correct content recommendations from the site it's embedded in.
Duplicate for A/B Testing
If you want to A/B Test the background or some text, duplicate the unit to change the feature you are testing (background, answer, text)
It's easy, simply click the duplicate button on the dashboard or edit page like below.